As AI Accelerates, We’re Craving What’s Real — Why Our Matcha Ceremony Kits Keep Selling Out

As artificial intelligence grows more advanced, our lives become faster, more efficient... and more disconnected.

In a world of convenience, we’re losing something: presence.
And in that loss, something powerful is re-emerging—a longing for the ancient, the tactile, the intentional.

At Nurtur Tea, our Matcha Ceremony Kits continue to sell out.
Not just because they’re beautiful but because they’re needed.

Rooted in centuries-old Japanese tea ceremony traditions, this practice was never meant to be rushed. The ritual of whisking matcha, breathing deeply, and sipping slowly is a form of meditation. A way of saying “I am here now.”

In the Western world, anxiety levels are climbing.
- 1 in 6 Australians is currently experiencing an anxiety disorder.
- In the U.S., more than 40 million adults are affected.
- And globally, rates continue to rise alongside screen time, overstimulation, and stress.

So it’s no wonder that people are reaching for practices that bring them back to their bodies and to a slower, wiser rhythm.

A matcha ritual is a moment of calm in a world of chaos.

It reminds us that not everything needs to be optimised. Some things are meant to be felt, honoured, and sipped slowly.

As technology moves forward, may we also choose to return to nature, to tradition, to ourselves.