Honouring Women in Wellness: Spotlight on Ellie Degraeve for International Women’s Day

Ellie Degraeve is the visionary behind Go For Zero, a brand dedicated to reducing waste and creating a healthier, more sustainable world. Passionate about challenging the status quo, Ellie believes that true change comes from doing things differently—especially as women. For her, self-care is about prioritising herself without guilt, embracing daily rituals like beach walks with her dog, morning tea, and cherished moments with her kids. As a leader, mother, and changemaker, Ellie is an inspiration to those looking to live with purpose and create a positive impact.

We were honoured to feature Ellie as part of our International Women’s Day campaign, celebrating her dedication to sustainability and inspiring women to take charge of their health and wellbeing. 

1. What does self-care mean to you?

Self-care to me means prioritising myself without feeling guilty

2. What’s a piece of advice or a mantra that empowers you as a woman?

Breaking the rules is how the world moves forward, meaning if you want to create change, you need to do things differently. And as women, we need to break the rules just a bit harder.

3. How do you create moments of rest and nourishment daily?

By taking daily beach walks with my dog, enjoying my morning tea, and ending the day by lying in bed with my kids, listening to their stories of the day.